How Does A Name Becomes a Brand Name?

Choosing a name for your business that can become a brand name is a challenging thing. Everybody who has an idea about a product, service or company; wants to make a big brand name for her endeavour. How does a weird name becomes a brand name? What it takes to an uncommon name to be wildly popular in the world. Let’s figure out.

 

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Case Example – Kodak & Toyota

What do you think when you hear the word – Kodak? Does it mean a camera company? Does the word signify this? No. If you hear it first time, you can’t think of what it does. Similarly, think Toyota. What does it mean? Nothing. Nowhere this word represents about what the company does. For a first timer, these are weird words. Toyota? Some kind of crazy toy? But now we regard them as big brands. How it happened? What are the key things involved in it?

Nothing happens by itself. Things evolve over time. You choose a word, a unique word; make a story around it and make the story reach to as many people as possible. The story is your offering, service or product. The story should be authentic. When that authentic story reaches to people along with your unique brand name, people connect to it.

There are many ways to make your story out to the world. Companies like Kodak & Toyota do huge commercial advertisement campaigns. You see their ads constantly on TVs, radios, newspapers and all other possible media channels.

It takes time to develop a familiar ring with audience. People slowly start associating with your company name and it starts becoming a brand name.

 

Adoption is What Needs to Happen

 

What needs to become a brand name is – adoption. How that happens? It starts with a unique brandable names. So that, after all your efforts, your brand names should stand out of the crowd. Make launch strategies. Position your brand in a positive way among your audience. Be clear in your mind from Day 1. Take extra measures to define goals and milestones.

 

Note down points on which you will be able to differentiate your brand from others. Create marketing campaigns based on that. Measure everything and analyse it later to see the impact of efforts yourmake.

 

Slowly your efforts will convert into real outcomes. You will see positive ROI and your company value graph will go upward, making a brand name for itself.

 

What other thoughts do you have about brand names? Kindly share with us in comments.

 

Why Brandable Domains Are Better Than Exact Match Domains?

Choosing domain name for business can be confusing at times. Should you go for keyword domain? or exact matching domain name? or brandable domains? Let us free your mind from all these confusions.

A keyword dbrandable-domain-nameomain name is the one in which you have some business keywords related to your website niche and some modifier added to it. The benefit of a keyword domain is that people will get to know about your offering by relating it to the niche. Earlier it was the case that Google would give preference to these domains in search engine result pages. But now it is changed. Google prefer quality content over just keyword stuffed inside the domain name. If you don’t have quality content related to your niche on your website, Google will not prefer your website on search results even if you have keywords in your domain name.

Second is exact match domain name. But similar to keyword domain it is of no use if your website doesn’t have good content. In September 2012, Google released EMD update and changed its algorithm about exact match domain names. EMD or Exact Match Domain update is the filter launched by Google to prevent websites with poor quality content ranking higher in search results by simple fact that search keywords by user match keywords inside domain name.

Third is brandable domain names. These are simple and catchy words or phrases i.e. Google.com, Quora.com, Yahoo.com or Twitter.com. They might not mean anything as per dictionary but they are easy to remember real words, which companies use to make their brand identity.

The one benefit of having brandable domain name is, they are unique so it is easier to get social media vanity URLs and usernames of the same website name. This gives a new push to the branding of the company online. They are easy to remember and easy to mention. People can easily reference it on social media channels. As it is unique, there are no confusions with other similar brands’ website names. Also, as Google doesn’t give preference to keyword based domain names and exact match domain names; having a brandable domain name with quality content makes all the difference.

What do you think? Would you prefer keyword domains over brandable domain names? If yes, then why?

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