In today’s online world, a brandable domain name is a critical part in a company’s success. A simple, sweet and easily recognizable domain name can bring a lot of success to your organization.
1. It Should Be Unique
A unique name creates a distinctive brand image. It creates a unique impression to people’s mind. Whenever they hear or see this name, they instantly recoganize the company associated with that unique name.
2. It Should be Memorable
Choose a name that people can remember easily. Avoid complex words, which people find difficult to remember or to tell someone. For memorable brand names, it is easier for people to directly type the brand name in the URL and reach to the website to buy products or services.
3. Keep it Simple
Your brand name should be easy to write. No complex spellings. People should be able to remember every letter easily. Similarly, it should be easy to pronounce. People should understand it over phone or conversation.
4. Experiment with Words
Search dictionary for words which are seldom used but relate to your product, service or company concept. You can also create words closely related to your idea i.e. Quora, Google etc.
Another way is, mix two words to create one. For example – Groupon, Pinterest etc.
5. Go for .COM Domain Name
Whether we accept it, .COM is still most popular domain extension in the world. Because it has many advantages over others. By nature, people tend to put .com after a name. A company with an .com extension has better chances of brand positioning than others. Some browsers use .com autofill as you start typing name of a brand.
You will be amazed to know that 75% of all domain names are .com domain extensions. On this virtual online real estate, .COMs are the kings. Below is an image from Whois data, which represents this fact.
What are your thoughts on this? Do you have more tips on choosing the right domain name? Let us know in the comments.